How NoFollow Prevents The Flow Of Link Juice

Another issue to think about is that passing link juice happens in each directions. So, currently allow us to say that the websites linking to site A all conjointly link to different sites too (represented by the gray arrows within the diagram below), whereas the websites linking to site B solely link to B. during this case the proportion of link juice that B receives is beyond the proportion of link juice website A receives. This will increase{site|website|web website} B’s likelihood at ranking beyond site A. It accustomed be the case that the nofollow attribute can be accustomed preserve the loss of link juice. This method was referred to as Page Rank sculpting. This was done to govern link juice such its flow was focused on sure pages of a website instead of spreading equally over all the pages. consult with the diagrams below for a illustration of this idea. within the1st diagram, you'll see that with dofollow links (links that don't seem to be nofollowed) the transfer of link juice is equally distributed to any or all the outgoing links from a web site. PageRank sculpting was attainable once a webmaster additional a nofollow attribute to at least one of the outgoing links, that meant that the link juice wouldn't transfer to the page that's nofollowed however would be distributed to the opposite links. this is often in contestable within the second diagram. this is often now not true. currently link juice is passed the “normal”manner in spite of whether or not you employ a nofollow or not. you'll be able to see within the third diagram that the positioning distributes its link juice to any or all 3 sites equally, the distinction is that the nofollowed linkdoesn't receive it.